Change?

“If you truly want something you've never had before, you have to start doing something you’ve never done before."

Thomas Jefferson

“If you want to go somewhere you’ve never been before, start venturing down a path you’ve never taken before.”

Erez Fine

“If you don’t want to achieve the same outcomes, agree to change your perspective and explore alternative approaches.”

Erez Fine

Hello there, I'm Erez

"I help people discover for themselves, who they really are."

The What, How and Why...

WHAT I actually do

I have been a transformational life coach for the past 20 years. It's been my life-long passion and career. I guide individuals on a journey of self-discovery, self-realization and personal development through the lens of their own values, beliefs, actions, thoughts and emotions. I help them understand, realize and create the reality they want to create for themselves, in a way that generates profound change, transformation, joy, fulfillment, satisfaction, meaning and purpose in their lives! Different people, need different things, at different times. In many ways, for those who feel “STUCK” in some way in their life, I help them become “UNSTUCK.”

HOW I do it

WHY I do what I do

I do this by helping individuals uncover and overcome the root cause of their difficulties, challenges, hardships, fears, hinderances, struggles and limitations. I guide and teach them to identify and release the effects of: past negative programming, self-limiting beliefs, self-limiting paradigms, negative past experiences, negative thoughts, emotional barriers, and many other internal blocks that impedes one's personal growth. I make sure that this process continuously feels authentic, expansive and inspiring to the individual, which helps them to ultimately cultivate a deeper sense of self-connectedness, self- realization and personal growth.

Because I have always had a passion for assisting individuals in gaining a deeper understanding of the existential significance and meaning of their lives. I just love helping others find their individual and unique voice in the world. Once they do, this quickly leads to a clearer pathway to self-love and self-empowerment! This naturally takes the individual on a pathway of learning how to be accountable for making better, deliberate and conscious life choices & decisions. I love seeing others living with intention, on their own terms, by their own values, while moving towards a more highly evolved, fulfilling and consciously-aware life.

So, what is Transformational Coaching?

Transformational coaching is a supportive and non-judgmental space and method aimed and dedicated to help individuals foster and promote deep personal change, self-discovery, growth, development and goal achievement in their lives. It involves a partnership (between the individual and the coach) that is built on trust, support, and mutual recognition and respect. The desired transformation at hand, is meant to eventually bring about positive, cathartic and long-lasting new changes, outcomes and resolutions in various aspects of the individual’s life.

Transformational coaching is meant to aid individuals in navigating through significant life transitions and adjustments. It does this via a defined and guided process of personal development, which enables the individual to fundamentally “reimagine their desired reality,” while going through the process of gaining the tools to actually create it. TC (transformational coaching) examines and explores all aspects of the individual’s life that could contribute to the desired transformation at hand. This incorporates a holistic evaluation of the individual’s life (identity, influences, belief systems, limiting thoughts & behaviors, etc.).

What does TC entail?

TC (transformational coaching) transcends superficial objectives and seeks to instigate a deeper change and transformation in one’s convictions, principles, perceptions, perspectives and conducts. The TC process necessitates a comprehensive approach for the individual, considering their complete well-being, as it will bridge between the physical, mental, emotional, interactional, occupational, and spiritual aspects of the their overall life. The TC process excels in aiding individuals in becoming “unstuck” from a particular life issue.

The TC process explores; self-confining limitations, misconceptions, bad habits, vices, unwanted reoccurring tendencies, and many other obstructions that might be impeding one’s every day life, development and maximal potential. By confronting and evaluating these obstructions, the individual is empowered to perform and engage with real change, cultivate new viewpoints, and take impactful steps towards reaching newly found goals and objectives. Throughout, the individual will continuously receive the necessary resources, information, support, tools and conditions that would aid them in reaching their desired goals. This will also help them in developing deeper self-awareness and understanding of their true identity, essence, aspirations, goals, ambitions, objectives, desires, purpose and meaning.

"Let the sun illuminate the words that you could not find...
No one else, no one else, can speak the words on your lips...
Release your inhibitions..."

Natasha Bedingfield

The Model

Often, individuals find themselves at a crossroads in life, they recognize the need for change, but feel stuck and are unsure of the nature and the extent of the change that is needed. The TC model provides perceptive and insightful ways in understanding and creating this change to reach the desired solution. The TC model works on developing the individual’s awareness of the issue at hand (its core, scope, reason for being, affects, consequences, influences, etc.).

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Once the individual has formulated a strong and powerful understanding and awareness of the issue at hand, The TC model would then further evaluate the reasoning behind the root cause of the fears, obstacles, barriers, blockages, hurdles, challenges, encumbrances, hindrances and limitations that have brought this issue into the individual’s life to begin with. They key is to truly understand these elements of resistance and to learn how to overcome them!

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Following the evaluation of the root cause, the TC model would explore shifts in viewpoints and how these shifts could connect with a desired outcome. Subsequently, the individual would set a new stance (new perceptions, outlooks, vantage points, etc.) to observe the issue at hand. This is all done in order to reassess and reconsider the actual issue from an entirely new mindset and from an entirely new perspective. Now, the individual can begin to create newly found and sustainable goals.

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Then, The TC model would pursue specific tools, techniques, tactics and strategies as to how to create actionable objectives in order to fully engage with and initiate the process of executing real-time transformation in relationship to the desired outcome. We develop these actionable objectives by aligning them with the individual’s core values, needs, desires and aspirations in order to strengthen and rebuild energy and momentum towards the desired goal.

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To make sure that these actionable objectives help the individual to progress, we would continue to evaluate them throughout, persistently and contiguously, to make sure that these objectives are; Specific, Measurable, Achievable, Relevant, and Time-Bound (this is known as the S.M.A.R.T diagram). In this way, we make sure that these objectives really do create a clear direction for comprehensive initiatives
that could be tracked and measured wisely.

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We then take implementable steps to
achieve the desired outcome, not from a
2-dimensional framework, but from a multifaceted framework. These steps provide a clear roadmap for execution and help the individual focus their efforts and energy on what truly needs to get done in order to accomplish the goal. These applied steps are practical, relevant and feasible, as they lead the individual towards a sense of empowerment and triumph.

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In its methodology, the transformational coaching model is different from the traditional coaching model in the sense that it tends to be more deep, penetrative, investigative, probing, insightful, inquisitive, perceptive, visionary, existential-meaning-purpose-oriented, etc. In traditional coaching, there's a clear goal, and the coaching process progresses in a more linear manner towards that goal. The TC model progresses in a more multidimensional manner. The TC model delves deeper into the essence of the issue at hand, in order to decipher and reach the individual's true goal. Often, The TC model ends up leading individuals to acknowledge an entirely new outlook on their goal/life. Let's take a look at the TC model structure:

INVEST

PROSPER

GROW

EVOLVE

The Principles

The fundamental principles of transformational coaching offer a powerful and compassionate approach towards personal growth. By combining empathetic & active listening, thought-provoking questions, insightful inquiry, visualization techniques, mindfulness and emotional acuity, TC sets the stage for the individual to challenge their inner-most limiting beliefs and perspectives. Thus, unlocking their innate abilities, competence, skills, talents, capabilities, resilience, and overall capacity. The core principles of the TC approach provide a supportive framework for individuals to experience self-reflection, self-evaluation, and self-growth, all while being guided towards a life of self-determination, fulfillment, satisfaction and meaning. Some of the fundamental principles of the TC approach are:

Self Exploration

1

The core idea of the TC approach is to invite the the individual to embark on a meaningful journey of self-discovery, while being professionally guided to unearth their deepest belief-systems, passions, needs, desires, innate potential and inner-capacity. Through this introspective experience, the individual can gain an insightful understanding of their authentic-selves and of "who they really are," laying the groundwork for purposeful personal growth and transformation.

Self Mastery

At the basis of the TC approach lies the precept of stimulating and advancing personal empowerment. Developing this mental faculty cultivates heightened levels of confidence, self-assurance, self-reliance, self-acceptance, self-love, personal competence and personal proficiency. Individuals are encouraged to embrace taking responsibility for their transformation by making deliberate life choices that align with their true values, furthering them into meaningful growth and self-actualization.

360° Outlook

The TC methodology recognizes the intricate interconnectedness of various life aspects. This is why the TC process considers the physical, emotional, mental, and spiritual dimensions of the individual's life, emboldening a deep understanding of how each facet influences the others. This integrated perspective enables the individual to achieve a more holistic well-being and holistic solution to a challenging life issue. The idea here, is to transcend fragmented & incremental improvements for a more impactful life transformation!

4

Sincerity

The TC approach prioritizes creating a safe, secure, empathetic, open-minded, non-critical & non-judgmental space for individuals to explore and discover their inner-most thoughts, opinions, worries, emotions, etc. By embracing sincerity during the coaching process, the individual can more comfortably observe and evaluate the interrelatedness between their beliefs and actions, which allows for a more direct and enriching resolution to the issue at hand.

Integrity

Your words and actions matter! Having integrity has nothing to do with others, it has to do with you and your commitment towards your own-self. The TC methodology places great emphasis on the importance of recognizing how well you uphold the promises and goals that you set up for your own-self, regardless of what you "promise" others. This allows for a deeper understanding of what it really means to truly honor your personal life commitments, choices and decisions.

Self Awareness

The TC methodology delves deep into the exploration of the individual's true essence, core values, heartfelt desires, and fervent needs, all elements of the individual's self-awareness. The TC methodology recognizes that a nurtured self-awareness is the cornerstone of a truly fulfilling life. By extensively understanding one's inner world and its interconnectedness with its surroundings, the individual becomes more prepared and empowered to engage with any life matter.

6

5

2

3

Know

Who

You

Are

The Objectives

There are many, but here are some of the main and most significant objectives that I set out to reach with individuals while going through the actual transformational coaching process with them:

Creating a
Safe Space

I practice active listening, attuning to verbal and nonverbal cues, creating a comfortable space for individuals to share their thoughts & feelings without judgment. With an empathetic focus, I seek to comprehend their true emotions, experiences, and concerns, while cultivating a strong connection that enables me to offer insightful guidance.

Engaged
Listening

I prioritize creating a secure and nurturing environment where individuals feel supported and encouraged to explore their deepest difficulties, worries, and fears. Through a collaborative partnership built on trust and mutual respect, I empower individuals to candidly express themselves, fostering a space of self-observation and growth.

Powerful
Inquiry

I employ thought-provoking questions to unlock deep insights, challenge assumptions, and ignite introspection. By
instigating this provocative inquiry, I motivate individuals to explore new mindsets, question limiting beliefs, and inspire significant personal revelations that catalyze accelerated growth and advancement.

Embracing Vulnerability

I embrace empathy, self-love, compassion, kindness, and warmth, recognizing vulnerability as a catalyst for growth. I encourage and support individuals in embodying vulnerability and sustaining authentic resilience, as I empower them to overcome their life's challenges with bravery, courage and confidence.

Defining Intentions

I motivate individuals to discover and pursue their biggest life passions by setting purpose-driven goals that align with their core values and aspirations. By adopting a comprehensive approach to personal growth, I guide these individuals in crafting tailored action plans that birth a sense of ownership and accountability.

I utilize visualization techniques that help individuals to vividly imagine their desired reality. This helps them interconnect their thoughts & emotions, enhances motivation, reinforces self-belief, and reveals underlying subconscious desires. This sensory experience leads to breakthroughs that breakdown barriers.

Mental
Imagery

Holistic
Mindfulness

Emotional Awareness

I advance self-awareness and nonjudgmental self-acceptance. This helps the individual to learn how to cope with their thoughts, emotions, and sensations. This practice promotes self- reflection, self-compassion, self-reliance, and self-recognition. This aids the individual in furthering personal alertness, attentiveness and vigilance.

I guide individuals in developing emotional intelligence by teaching them how to recognize, perceive, interpret, and effectively manage their deepest emotions. We explore the emotion's source and pursue strategies to harness and leverage them in a healthy and productive way, so the individual can experience more emotional balance in their lives.

“Sometimes, in order to truly
change, grow, develop and evolve,
you must unlearn what you have
learned."

Master Yoda

❖ Acknowledge and overcome fears, barriers, hindrances and obstacles.
❖ Explore your deepest triggers, influences, motivations and catalysts.
❖ Engage with overcoming setbacks, anxieties, phobias and apprehensions.
❖ Learn more about how to access your personal capacity and potential.
❖ Attain and maintain personal growth and development.
❖ Examine your own self-awareness.
❖ Transcend constraining thoughts, emotions, beliefs and habits.
❖ Gain confidence, self-belief, self-reliance, and self-determination.
❖ Create a significant, sustainable and long-lasting life-transformation.
❖ Foster insightful perspectives on how to make well-informed decisions.
❖ Develop more loyalty towards your values, so you don’t betray yourself.
❖ Discover your deepest desires, needs, preferences and aspirations.
❖ Acquire a deep understanding and solution for a specific life challenge.
❖ Understand who you really are, and what you really want out of life.
❖ Assess your meaning, purpose and distinct contribution to the world.
❖ Delve into self-exploration to become the fullest version of yourself.

Transformational Coaching guides individuals (from diverse backgrounds) to overcome the feeling of being trapped or the feeling of stagnation in various aspects of their lives, while unveiling new possibilities for growth and transformation. Regardless of your path in life - whether you're a working professional seeking career growth, a student exploring your options, an entrepreneur navigating through obstacles, a parent balancing family responsibilities, an artist seeking a creative spark, someone navigating a challenging relationship, or even someone undergoing a significant life change - the TC process provides an extensive solution. With its robust tools, astute strategies, productive techniques, and supportive framework, TC emboldens the individual to overcome these challenges and discover greater clarity, joy, meaning, and purpose.

Transformational Coaching offers a lifeline (means and resources) to enable individuals to break free from major life challenges and to create new outcomes. TC provides valuable tactics to identify, actualize, and manifest life aspirations that lead to long-lasting positive transformations. By shifting perspectives and creating clarity of insight, TC helps individuals to break through the barriers of stagnation, regain their momentum, and advance a more fulfilling and purpose-driven life.

The Benefits

Here are some major benefits of the TC method:

DISCOVER YOURSELF

"Everything you've ever wanted...
is on the other side of fear."

George Addair

"Everything you've ever wanted...
is on the other side of fear."

George Addair

Transformational Coaching distinguishes itself from traditional (conventional) coaching by facilitating a more heartfelt, inspiring and introspective exploration of one's life journey. For instance, in the context of professional exploration, TC encourages individuals to reexamine their fundamental understanding of a fulfilling career path, unearthing new possibilities and unexplored opportunities for them. Unlike traditional coaching, which tends to focus more on mere job transitions, helping individuals to move from one point to another, TC delves deeper than that, stimulating individuals to redefine and reimagine the very fabric of their professional aspirations and align them with their deepest values, passions, and long-term vision. By doing so, TC enables a more holistic approach to career growth, one that empowers the individual to rethink the scope, goals, and parameters of their preferred professional life altogether.
Its a lot about...

The TC approach transcends conventional coaching by moving beyond symptomatic-temporary-solutions and superficial-quick-fixes. The TC method tends to explore the underlying roots, causes and drivers of life issues, while nurturing self-awareness and innovative insights that ignite long-lasting-change. TC encourages individuals to redefine their life's narratives and recreate a revitalized reality for themselves.
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TC vs. CC

The TC approach diverges from conventional coaching by prioritizing self-discovery, personal growth, and developing heightened self-awareness, acknowledging that limiting beliefs, patterns, behaviors and habits often obstruct the path to genuine success, goal achievement, and fulfillment. TC aims to illuminate and surpass these constraints, to help the individual to eventually break free from them and ultimately unleash their full potential.
✦✦✦✦

OVERCOMING FEAR!

TRUSTING YOURSELF!

LETTING GO OF DOUBT!

KNOWING YOUR WORTH!

The TC approach stands out by catalyzing deep personal metamorphosis. While the conventional coaching methods primarily concentrate on achieving specific goals and resolving surface-level issues, TC sparks transformative shifts in individuals' core beliefs, perspectives, values, principles, and life views. This leads to a more thorough, far-reaching and enduring personal advancement.
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Conventional coaching typically follows a linear approach, relying on a sequential process and one-dimensional thinking to achieve a specific goal. In contrast, TC embarks on a richly multi-dimensional thinking process, harnessing insightful thought and deep emotional evaluation. TC not only leads individuals to attain their goals, but also liberates them from limiting fears, anxieties, phobias, and other self-imposed limitations.
✦✦✦✦

Transformational Coaching VS. Conventional Coaching

“A bird sitting on a tree, is never
afraid of the branch breaking,
because it's trust is not on the
branch, but on it's own wings.
Always believe in yourself."

Charlie Wardle

The Topics

TOPICS THAT OFTEN GET ADDRESSED DURING THE TC PROCESS

“He who blames others, has a long way to go.
He who blames himself, is halfway there.
He who blames no one, has arrived.”

Chinese Proverb

Tips...

FOR GETTING THE MOST OUT OF THE TC PROCESS

Optimize the effectiveness and advantages of the transformational coaching method by carefully and thoughtfully considering the following key factors while engaging with the actual coaching process:

1

Open-Mindedness

Curiosity

2

Approach the TC process with authentic curiosity (one of the leading human mental faculties), fueled by a sincere yearning for self-examination and self-exploration that ignites deep inquiry, introspection and inspiration.

3

Clear Objectives

Clearly define, delineate and outline your objectives with clarity and precision before embarking on the TC process. Articulating these distinct intentions for each goal will accurately guide your coaching journey, ensuring and maximizing the potential of your desired outcomes.

4

Accountability

Embrace personal accountability and recognize that your growth depends on your proactive engagement. Assume responsibility for your life choices, be motivated to think critically, complete recommended activities and action plans, and be brave enough to explore new and unexpected insights.

5

Vulnerability

Welcome vulnerability. The TC method often requires examining deeply rooted belief systems, which could sometimes feel unsettling. Be open to confront this discomfort and to courageously step outside of your comfort zone to enable new advancements to occur.

6

7

8

Self-Nurture

Self-love

Bravery and Courage

As you experience the TC process, prioritize self-care to maintain endurance throughout. Nurture your physical, emotional, mental and spiritual well-being through consistent and sustainable self-care practices. This will ensure adaptability, resilience and vitality throughout your coaching journey.

Venture onto the "arena of life," taking ownership over who you really are! Step into the unknown with bravery & courage, confront your fears, learn to be present, allow for change, be willing to evolve, all while feeling magnificent and capable.

The TC process is a life changing experience that often brings with it many new revelations. Be patient, have empathy towards yourself, be in the moment, don't get ahead of yourself, and just try to be in awe with the journey!

Come with a curious and "open-hearted" mind. Embrace the opportunity to challenge your existing perspectives and welcome novel ideas that may reshape your understanding of your current reality. With a receptive and adventurous spirit, be open to eagerly explore new concepts and mindsets.

Be Present

9

Join the TC process while accepting and embracing yourself, free of judgment and criticism. Recognize your humanity and imperfections. Practice self-compassion, while understanding that growth is "messy," and "messy" is just part of being human.

See what people are saying

"Erez, I am so overjoyed and grateful that you have entered my life. When we began our transformational coaching journey together, I was so lost and struggling to find my way. For years, I had been unable to create the type of life that I longed for, and I suffered physically, emotionally and mentally as a result. Most painfully, I didn't truly love or connect with my-own-self.

Through our incredible coaching journey together, I have experienced the most compassionate, accepting and loving space that I have ever known. You were always there for me, offering exactly what I needed, exactly when I needed it. Your guidance was both strong and powerful yet so empathetic and gentle, firm when necessary and soft when appropriate. You refused to let me give up on myself or deceive myself, and instead helped me discover my true inner-self.

Your impact on my life has been monumental, and has continued to resonate in my life long after our time together. I cannot thank you enough for your support and guidance, I stand today in a more complete, authentic, and loving place with myself and with those around me. I truly feel that you have helped me transform. My deepest gratitude and appreciation for you, Erez. Thank you so much for being such a beacon of hope, empathy and change in my life!"

Testimonials

Ronit Shoshan

Shavit Ziv

Shahar Carmi

"Erez, you've been such a powerful guiding light in my life, offering me crucial support during my darkest moments. When I felt so trapped and stuck in my life, and saw no way out, you helped me uncover the roots of my struggles and helped me gain so much clarity on my circumstances. Your compassion and understanding are unparalleled and have enabled me to see myself in a completely new light. You nurtured my growth with such care, loving concern and acceptance, allowing me to blossom into a more self-aware and fulfilled human being.

Your exceptional sensitivity and capability for deep intellectual insight into the human soul are out of this world! Your accurate, meticulous and thorough guidance has helped me confront my truth, even when it hurt! Through your scrupulous coaching techniques, kindness and compassion, you showed me a way forward, even when all seemed lost.

Thank you for your unwavering support, unrivaled coaching strategies, and unmatched depth and wisdom. Your empathetic guidance has enabled me to view my life's challenges from a completely new perspective, revealing so much clarity. This shift in perspective has allowed me to engage with a renewed outlook on life. I am eternally thankful and overwhelmingly grateful to you for creating such a meaningful impact on my life!"

"Erez, I have to say, you are unequivocally a very rare gem! You were simply born with such an astonishingly healing ability. Throughout our coaching journey together, you kept showering me with so much empathy, exceptional guidance, and so much wisdom. Your gift is immeasurable, you are a treasure beyond measure, and a blessing to anyone fortunate enough to encounter your coaching tactics, skills, abilities, proficiencies and overall mentoring expertise.

With an uncanny ability to truly examine, explore, investigate, inquire, analyze and understand the depths of my hurdles, you compassionately and so patiently listened deeply to my strives and hardships, and were able to distinctively isolate the issue at hand and then swiftly find a way to resolve it. You were able to make me deeply understand my obstacles, even when my own words failed to express my struggles.

With thanks to your perceptive guidance, you helped me tap into my inner most values, beliefs, and strengths, helping me realize my true calling. Your unique blend of powerful insightfulness and wisdom was a winning combination for me, that truly helped me evolve and transform. I am forever grateful for your remarkable coaching abilities and the unforgettable journey we shared. Till today, our work together continues to fervently inspire and uplift me."

THANK YOU!

All I ever wanted to do is to empower individuals!
I've always been driven by a deep desire to help others break free from their own constraints. When people feel stuck, lost, or trapped, it resonates with me on a personal level, as I know what it's like to not live the life you're meant to live. That's why I'm passionate about empowering individuals to make significant, long-lasting and sustainable life changes through deep introspection, that leads to intentional, values-driven life choices and fulfilling life outcomes.

Whether it's struggling to overcome past traumas, feeling lost and uncertain, feeling lack of motivation, inability to implement change, overthinking things, grappling with self-doubt and low confidence, etc., I am dedicated in guiding individuals towards healing, self-restoration, and personal growth. As they break free from their life obstacles, I help them tap into their passions, connect with their authentic voice, and align with their true values, aspirations, and emotions.

With 20 years of experience of transforming lives, my TC techniques encourage individuals to accelerate momentum in rethinking what's possible for them. This transformative process helps them overcome deeply rooted obstacles like limiting beliefs, past conditioning, and negative thought patterns. I help them develop self-awareness, self-respect, and personal-accountability, so they can rewrite their life's narrative, break free from constraints, and awaken a life's path of advancement and fulfillment.

My goal is never to offer a quick fix or a one-size-fits-all solution. My approach is collaborative, not prescriptive. I listen, understand, and help individuals uncover the strength and resilience that they already possess. I believe everyone has the potential for true transformation marked by achievement, joy, and purpose that leads one into a more self-aware and evolved existence. I'm just simply humbled to even be a part of that journey along with them.

Thank you so much for being part of my journey!

Just trying to make the world a better place.

MY MISSION

Contact

QUESTIONS?

Email me at: contactyourtc@gmail.com
OR, fill out this form.

If you have any questions, feel free to contact me, and I will get back to you as soon as possible.